F.I.S.H

Finding the facts on sustainable fishing.
‘Sustainable Seafood’ doesn’t simply mean there are lots of fish swimming in the sea. Sustainable seafood encapsulates the way the fishery affects the ocean, its food chains, wildlife and more.

To break things down,
THE GOOD FISH PROJECT
is filleted into

a simple guide to help you on your way
to making better choices.

Starting your journey to sustainable seafood is as easy as FISH pie. For your full fish feast click on the acronym above to discover more about your fish.